I can't speak for everybody that does use a camber split, but I use mine to help balance out f/r grip in some cars. Some of my set ups, like most of my MInc. cars, favor rear traction on exit. The less camber gives a little less rear side grip, but more straight off the turn grip. "forward bite"
Its also to keep a decent starting line patch, so I don't smoke the tires too badly.
If I didn't explain it well enough, tell me. I'll come back later and try again. Its late and 6AM East. comes too soon.